Two worlds have collided in the best way possible. In-Houz Consulting Inc., a digital consulting Powerhouse, has partnered with long-time marketing veteran in the Okanagan, Csek Creative.
In-Houz Consulting Inc. has an outstanding reputation throughout North America, excelling in various tech domains, including custom software development, cloud computing services, cybersecurity consulting, data analytics, artificial intelligence and UI/UX design among many others.
Meanwhile, Csek Creative, a fixture in the community since 1999, has established themselves as the longest-standing marketing agencies in the region, known for their comprehensive marketing services and strategy-before-tactics approach.
“In-Houz started back in 2020 at the height of COVID-19 when apps were still cool and everyone wanted one. Since then, our focus has shifted to generative AI and software development, particularly for anyone with internal operations that need to be streamlined,” explains Cale McLellan, Founder of In-Houz Consulting Inc.
Cale recognized a gap in the tech industry for good, affordable and reliable development work, so he decided to take matters into his own hands. “I have always been an entrepreneur at heart, I started my first company in high school, and I always struggled to find people who would listen to me, but also people who took my ideas seriously.” Now, with a team of over 25 developers, they possess the capability to handle diverse development tasks and the resourcefulness to find solutions even for unfamiliar challenges.
“Our role as a marketing agency is to consistently deliver cutting-edge solutions to our clients. The integration of AI has been a focal point in our strategic planning, as we explore ways to leverage its potential both within our agency and for the benefit of our clients,” says Rob Cupello, Chief Marketing Officer of Csek Creative. Rob highlights how the partnership with In-Houz will bring a unparalleled offering to their clients “We believe that Cale and the In-Houz team bring a level of expertise that our clients haven’t seen before, so we are really excited for the innovative solutions and insights they will be able to bring to the table.”
Operating with a core value centered around attentive client relations, In-Houz values businesses of all sizes, emphasizing the significance of both large corporations and small, local enterprises. “Our core value is listening to clients large and small. We have publicly traded companies and we have mom-and-pop shops with ideas sketched on the back of napkins,” says Cale.
Reflecting on his experience in Silicon Valley, Cale envisions Kelowna becoming a renowned tech hub, “I spent a lot of time in Silicon Valley where you would look to your left and see Netflix, and to your right, Apple. I want Kelowna to be a hub of innovation, and breaking state and province boundaries is crucial for us to achieve that.”
Cale prides himself on being his clients’ one-stop-shop for development work but also expressed a willingness to recommend others when needed. “I will also help make introductions to people we believe are the best in the industry. Csek Creative and I met over a project that I was a partner in at one point, and I was impressed by Csek’s attention to detail and work ethic. I felt that the values of my company were very similar to theirs.”
On the other hand, Csek Creative has always positioned themselves as their community’s one-stop marketing shop. Their new tagline ‘The House of More’ encapsulates Csek Creative’s commitment to offering comprehensive and high-quality solutions that cater to the diverse needs of their clients.
This partnership stemmed from the realization that clients need a way to market their new software. Cale emphasized the synergy between marketing and software solutions in today’s economy, stating, “How do clients get people to use it and build a brand? We don’t specialize in that area, so it’s nice to hand clients off to Csek Creative and know they are in good hands.”
As the perfect blend of expertise, this duo delivers comprehensive services to the community. Cale emphasizes, “We can build amazing software all day long, but it’s who is going to use it. That’s what makes this partnership so valuable.” Rob concurs, stating “You can build the best software in the world, but your business doesn’t end there. Once you have that build, we come in to make sure you reach your business goals.”
If Csek Creative and In-Houz share one thing in common, it’s their shared commitment to bringing maximum value to their clients. “Both companies can’t bring as much value without each other in the tech space. We are doing this solely to benefit the client; there are not a lot of companies who would do that,” says Cale.
“This collaboration just makes sense. It’s all about offering our clients more. Partnering with In-Houz allows us to expand our expertise beyond our four walls, a win for both our clients and the tech industry in our community,” says Rob.
Both Csek Creative and In-Houz have a wealth of knowledge and experience, which they plan to share with the community over a marketing and tech podcast series. Stay tuned for more information on where and when you can expect this highly anticipated podcast to launch.
About Csek Creative
Csek Creative is more than a marketing agency; they are an extension of your team, dedicated to thinking, planning, and executing as if your success were their own. Their clients' interests are at the core of their work. They pride themselves on honesty, offering advice and approaches that are always in your business's best interest. With years of experience, they have navigated the evolving landscape of the marketing industry, learning, adapting, and persevering to produce work that stands the test of time. Their portfolio showcases consistent dedication and attention to every project, regardless of scale or complexity. Under their roof, they blend expertise from different areas, making them the community's one-stop marketing shop and the agency you can grow old with.
About In-Houz Consulting Inc.
In-Houz Consulting specializes in custom software development, cloud computing, cybersecurity consulting, data analytics, AI, UI/UX design, DevOps, and digital transformations. The firm aims to make high-quality tech services accessible to businesses of all sizes. Their inclusive approach caters to large companies, mid sized businesses, and startups alike. The firm stands as a beacon of innovation, offering tailored, cutting-edge solutions that redefine industry standards. In-Houz Consulting Inc. addresses entrepreneurs' frustrations by providing affordable and quality technology development that emphasizes quality and detail, empowering businesses to thrive in a digital world.
